Jon is a consummate professional with strong business acumen and creative sensibility. He is a great partner - highly respectful and effective with executives, counterparts and creatives. In time-sensitive situations, Jon always remains calm, focused on the end goal of getting the best work done efficiently."
Play Hard Entertainment is a kid and youth-focused marketing, advertising and creative agency, based in Toronto, Canada.
We seek out truths and insights, create compelling stories and share them in fun and artful ways.
Our Core Services
We have the experience and contacts to manage:
- Music licensing and usage fee negotiations
- Talent payment negotiation across multiple mediums and territories
- Legal and broadcast compliance (COPPA, CARU)
- Administrative Duties:
- Calendar management
- Stakeholder (Licensor, licensee) updates and approvals
- Sample Requests and Shipping
Through our strategic partnerships, we can also offer:
- Media Planning
- Research and Consumer Insights
- Social Media, Search & Digital integrations
- Public Relations, Events and Promotions
- Direct Marketing
- In-Store Merchandising and Activations
Founder / President
Jon sets the direction and manages creative execution at Play Hard.
A media production veteran and seasoned communication strategist, Jon translates marketing strategy into a creative vision and produces content that is insightful, entertaining and delivers business results.
Previously the in-house agency lead at Spin Master Ltd. and Co-Founder/ Executive Producer at Fever Films, Jon has developed impactful creative for some of the world’s most iconic brands.
Few people know kids and moms better than Gail Livermore.
Gail is the strategic force that helps guide all of the work at Play Hard. In her roles as head of research, consumer insights and strategy at Spin Master Ltd, Loblaw Corp. and Target Corp. Canada, she has spoken to hundreds of thousands of consumers and is an expert at turning insights into strategy.
Creative & Production Network
We know that every business challenge is unique and that every project requires a different set of skills. At Play Hard we build the team that is best for your project and budget. Our affiliations with the brightest creative minds in the ‘Kids’ space give us the unique ability to have the “right people” working on every job.
We also partner with world-class directors, producers, animators, composers and musicians to help bring creative to life. Our vast network and production management process insures that that we get the absolute most for your budget.
Jon is natural leader and innovator. In addition to the quality and creativity of his work as a producer, Jon also has an extremely strong business sense. He understands how to integrate different marketing mediums to drive the business forward. I would definitely recommend Jon for any project or role involving creativity and collaboration."
In hindsight, Bakugan may have seemed like a sure thing. But it wasn’t. It had already failed in Japan. Jon captured the magic moment brilliantly and made the game seem larger than life. It worked and the rest is history!"
I’ve worked with Jon on many different projects over several years and he is peerless in terms of effectiveness, professionalism and quality. He has a truly unique ability to balance creativity, productivity, organization and process. His leadership style is comforting yet laid back and he always delivers. As I’ve told him many times, I sleep well at night when I know he’s running the project."